ONE ... MAKES ALL THE DIFFERENCE
Sales, Marketing, and Business Development Solutions for the Music Products Industry
ONE STRATEGY MAKES ALL THE DIFFERENCE
Business Development Solutions for the Music Products Industry
ONE PRODUCT MAKES ALL THE DIFFERENCE
Business Development Solutions for the Music Products Industry
ONE MESSAGE MAKES ALL THE DIFFERENCE
Sales, Marketing, and Business Development Solutions for the Music Products Industry
ONE IMPRESSION MAKES ALL THE DIFFERENCE
Online and E-commerce Solutions for the Music Products Industry
ONE CUSTOMER MAKES ALL THE DIFFERENCE
Sales Solutions for the Music Products Industry
ONE MUSICIAN MAKES ALL THE DIFFERENCE
Solutions for the Music Products Industry
WHAT WE DO
Sales, Marketing, and Business Development Solutions for the Music Products Industry
SALES
Your customers are searching for your musical products and solutions in multiple channels. We have the experience and connections to help you find each other. The 99 Group works closely with the world's largest and most recognized music retailers, wholesalers, and digital delivery platforms.
MARKETING
From clarifying your unique value message, generating high-value content, social media, and PR, to seamlessly integrating that with your website and e-commerce platform,
The 99 Group is ready to help your brand and business find its voice.
OEM
Leveraging the power of your brand by harmonizing it with high quality music products, from internationally renowned factories, without the staggering investment in R&D, tooling, and manufacturing has been the key to newfound revenue for many companies.
The 99 Group has helped world-renowned brands expand their sales and marketing through the power of OEM.
BUSINESS DEVELOPMENT
Putting it all together. Partnering with The 99 Group isn't just about short-term gains—it's about building a foundation for long-term success and sustainability.
Trust us to be your guiding light in a rapidly evolving industry, and together, we'll orchestrate a symphony of success that resonates far beyond expectations. Choose The 99 Group and let's harmonize your company's journey towards greatness.
WHO WE ARE
And what we believe
ANTONIO FERRANTI
FOUNDER
Antonio Ferranti is an award-winning sales, marketing, and management professional with 25 years of successful, results-driven experience leading the music industry's top organizations.
Antonio specializes in sales, marketing, distribution, product and business development, establishing and developing new sales channels, B2B account management, C-level relationships, licensing and corporate partnerships, market research and analysis, sales presentations, training, management, public speaking, and public relations.
THE BUSINESS OF ONE
ONE PHILOSOPHY. UNLIMITED POSSIBILITIES.
In the dynamic landscape of entrepreneurship and business, there exists a profound truth: every endeavor, no matter how grand or humble, stems from the acknowledgment of a need waiting to be fulfilled. At The 99 Group, this recognition is not just a guiding principle but the cornerstone of our philosophy: 'The Business of One'.
In our journey, we've come to understand that behind every product, service, or business lies a need, and within every need resides a potential customer. This symbiotic relationship forms the foundation of our approach – every interaction, every transaction, converges on 'one' purpose. We all possess '99', yet we are all in pursuit of 'one'.
At The 99 Group, our one mission is to bridge the gap between customers and businesses, to connect needs with solutions. Armed with a deep commitment to excellence and fueled by creativity, experience, and an extensive network, we empower music brands to not just meet, but surpass their customers' expectations.
We believe in the transformative power of tailored strategies, meticulously crafted to address your brand's unique challenges and opportunities. Our services extend beyond mere offerings; they are solutions designed to propel your business towards enduring success.
Whether your aspirations revolve around expanding sales channels, bolstering brand identity, or navigating the intricacies of product development, The 99 Group stands ready to be your partner in progress. We are more than just an agency; we are your conduit to the boundless potential encapsulated within 'one'.
So, what's holding your business back from reaching your one? Together, let's unlock your unlimited possibilities.
HOW WE'VE DONE
A word from those who have worked with us
"Impressive"
Antonio is hands-down one of the greatest, most knowledgeable, and most dependable people I have ever had the privilege of working with. He brings wisdom, experience, and great insight with everything he does, and uses these valuable skills to ultimately and effectively further the company's goals. He has an incredibly impressive and LONG list of accomplishments and professional victories. I guarantee that you will not be disappointed working with him.
Rich L., VP of Digital Products,
Alfred Music
"Focused"
Antonio has always been very focused . He is very responsive to the needs and requirements of our business.
Cathy, Academic Buyer and Planner, Baker & Taylor
"Excellence"
Antonio brings three great qualities to his work: passion, imagination, and dedication. He is passionate about the people that he works with, the clients he works for, and the products that he recommends for their stores. Antonio applies his imagination to developing creative solutions to operational challenges. And, Antonio is dedicated to success. He is tireless in his efforts to complete the sale. He is not satisfied unless the client is satisfied. He is an excellent sales professional.
Danny, Music Products Industry Legend, The Company Rocks
"Superb"
Antonio is a superb marketing machine! I have rarely met anyone as passionate, enthusiastic, and creative as he is when it comes to marketing and/or selling a product he truly believes in. I have worked with Antonio for a number of years, and appreciate his willingness to lend his ideas and talents to whoever asks for his advice or opinion. I certainly want him behind my product.
Dave Black, Bestselling Author, Educator, Musician and Photographer
"Thoughtful"
Working with Antonio is a true pleasure. It is rare to encounter a business partner who is so deeply committed and invested in his clients' success - - Antonio is exactly that type of partner. Endlessly enthusiastic and never short on creative ideas, Antonio goes out of his way to provide thoughtful insights and suggestions tailored to our business needs.
Stephanie, Client Development, Dotomi, a Crunchbase Company
"Creative"
Antonio is a knowledgeable and personable sales manager with a deep knowledge of both the book industry and the music industry. He is very pleasant to work with and has creative ideas for how to build win-win partnerships.
Laura, Strategic Partner Manager, Google
"Dedicated"
Antonio is one of the hardest working, most dedicated, sales professionals I've ever had the pleasure to work with. He gets results by building relationships and trust with our clients. He is always my first stop when seeking advice or assistance on how to establish a new series.
Andrew Surmani, Business Coach, Author, Educator and Publisher
"Invaluable"
Antonio always has a reasoned, informed, and intelligent answer to any question regarding sales that I pose to him. To paraphrase a line in "The Music Man," He DOES know the territory! Antonio's advice has been essential in helping me produce and design a product whose sales potential can be maximized in the marketplace. That, and a great sense of humor make him invaluable to be around.
Cary, Publishing Administrator, Megatrax
"Insightful"
Antonio is one of my go-to sources for reliable and knowledgeable insight on music industry trends. He's one of the industry's new leaders.
Zach, Director of Professional Development, NAMM
"Outstanding"
Antonio Ferranti is an outstanding communicator and effective sales person. His knowledge of the marketplace and enthusiastic creativity make him an excellent collaborator, from product development to merchandising. We are proud to have Antonio representing our products.
Nathaniel, VP of Product Development, Workshop Arts
"Passionate"
Antonio is responsible for the initial idea of partnership between the Alfred Music and Penguin RandomHouse companies. He is so passionate about what he does, especially going after new business in unique ways. I applaud his enthusiasm and creative vision.
Howard, Director of National Marketing
Penguin Random House
"Dedicated"
Antonio is one of the hardest working, most dedicated, sales professionals I've ever had the pleasure to work with. He gets results by building relationships and trust with our clients. He is always my first stop when seeking advice or assistance on how to establish a new series.
Aaron, Grammy Award-Winning Editor, Warner Bros. Music
WHAT WE SUPPORT
Judge us by the company we keep
INTERNATIONAL MUSIC PRODUCTS ASSOCIATION
namm.org
The National Association of Music Merchants (NAMM), is a not-for-profit association that promotes the benefits of making music to people of all ages and strengthens the $17 billion global music products industry. Our association serves as a hub for people who seek the newest innovations in musical products, recording technology, sound and lighting.
MUSIC TEACHERS NATIONAL ASSOCATION
mtna.org
With nearly 22,000 members in 50 states, and more than 500 local affiliates, MTNA is the preeminent source for music teacher support, where members embody like-minded values and commitment to their students, colleagues and society as a whole, while reaping the rewards of collaboration, continuity and connection throughout the lifetime of their careers.
MUSICIANS AT PLAY FOUNDATION
musiciansatplay.org
Musicians at Play presents concerts with world-class musicians which highlight the musical heritage of Los Angeles, and raise funds for music mentorship programs. Each year, over 4,500 children, parents, teachers and community members have participated through student performances, professional development workshops, master classes and panel discussions.
RETAIL PRINT MUSIC DEALERS ASSOCIATION
printmusic.org
The Retail Print Music Dealers Association is a professional trade organization founded to address the special needs and interests of the print music industry. RPMDA is a forum for exchanging ideas and building bridges, and provides opportunities for dealers and publishers to meet in a non-commercial setting to discuss the present and plan for the future.
CONNECT
Interested in working with The 99 Group?
We'd love to hear from you.
WHAT WE THINK
Thoughts for today's creators, entrepreneurs, and business leaders.
May 14, 2024May 7, 2024April 30, 2024